{"id":4887,"date":"2025-04-10T10:11:35","date_gmt":"2025-04-10T03:11:35","guid":{"rendered":"https:\/\/tesfa.vn\/en\/?p=4887"},"modified":"2025-04-10T10:37:39","modified_gmt":"2025-04-10T03:37:39","slug":"how-ai-impacts-our-daily-work","status":"publish","type":"post","link":"https:\/\/tesfa.vn\/en\/how-ai-impacts-our-daily-work\/","title":{"rendered":"Internal Sharing \u2013 How AI Impacts Our Daily Work"},"content":{"rendered":"<p class=\"break-words\" dir=\"auto\" style=\"text-align: justify;\">In the era of digitalization, Artificial Intelligence (AI) has become an inseparable part of daily life and work. A recent internal sharing session by the HR-Marketing team at TESFA provided deep insights into the profound impact of AI on how we create content and engage in multimedia communication. The session also highlighted the opportunities and challenges that AI brings to the table.<\/p>\n<h2 dir=\"auto\" style=\"text-align: justify;\">Practical Insights from Work<\/h2>\n<p class=\"break-words\" dir=\"auto\" style=\"text-align: justify;\">The session kicked off with a thought-provoking question: &#8220;Are we wasting time on repetitive, labor-intensive tasks with low efficiency?&#8221; Mr. Duy H\u01b0ng, a Marketing Specialist at TESFA, pointed out that website content writing is one of the most repetitive tasks, requiring both creativity and a deep understanding of the product to produce high-quality, unique content. On average, each article consumes 3 to 4 hours of the team\u2019s time.<\/p>\n<figure id=\"attachment_6198\" aria-describedby=\"caption-attachment-6198\" style=\"width: 1600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6198 size-full\" src=\"https:\/\/tesfa.vn\/wp-content\/uploads\/2025\/02\/3-2.jpg\" alt=\"\" width=\"1600\" height=\"1000\" \/><figcaption id=\"caption-attachment-6198\" class=\"wp-caption-text\">Share work from Marketing department<\/figcaption><\/figure>\n<p class=\"break-words\" dir=\"auto\" style=\"text-align: justify;\">To address this, the TESFA team has proactively adopted AI. AI tools have automated repetitive processes, saving time and allowing the team to focus on more complex, value-added tasks.<\/p>\n<h2 dir=\"auto\" style=\"text-align: justify;\">The Impact of AI: A Double-Edged Sword<\/h2>\n<h3 dir=\"auto\" style=\"text-align: justify;\">The Surface: Speed and Efficiency<\/h3>\n<p class=\"break-words\" dir=\"auto\" style=\"text-align: justify;\">With AI assistance, the time required to write an article has dropped from 3 hours to a single click. The team showcased a live example of using AI to generate SEO-compliant content, complete with a headline, clear outline, engaging introduction, and integrated keywords. Initial assessments deemed it a high-quality piece.<\/p>\n<figure id=\"attachment_6192\" aria-describedby=\"caption-attachment-6192\" style=\"width: 1600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6192 size-full\" src=\"https:\/\/tesfa.vn\/wp-content\/uploads\/2025\/02\/7-3.jpg\" alt=\"\" width=\"1600\" height=\"1000\" \/><figcaption id=\"caption-attachment-6192\" class=\"wp-caption-text\">Analyzing the &#8220;tip of the iceberg&#8221; of AI<\/figcaption><\/figure>\n<h3 dir=\"auto\" style=\"text-align: justify;\">The Depths: Quality and Reliability<\/h3>\n<p class=\"break-words\" dir=\"auto\" style=\"text-align: justify;\">However, the TESFA team also highlighted AI\u2019s limitations. Since March 2024, Google has rolled out anti-spam algorithms to combat low-quality content. With 5 million articles posted daily on WordPress, if 70% of them are AI-generated, Google\u2019s credibility could be severely undermined.<\/p>\n<figure id=\"attachment_6193\" aria-describedby=\"caption-attachment-6193\" style=\"width: 1600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6193\" src=\"https:\/\/tesfa.vn\/wp-content\/uploads\/2025\/02\/8-3.jpg\" alt=\"\" width=\"1600\" height=\"1000\" \/><figcaption id=\"caption-attachment-6193\" class=\"wp-caption-text\">The Dark Side of Using AI Incorrectly<\/figcaption><\/figure>\n<p class=\"break-words\" dir=\"auto\" style=\"text-align: justify;\">Google does not ban AI-generated content outright but prohibits spam content. This means AI-generated material can still rank well if it is reader-focused, provides comprehensive information, and includes credible references. Mr. Duy H\u01b0ng shared Google\u2019s criteria for evaluating high-quality content to reinforce this point.<\/p>\n<h2 dir=\"auto\" style=\"text-align: justify;\">AI: Replacement or Support?<\/h2>\n<h3 dir=\"auto\" style=\"text-align: justify;\">Benefits of AI<\/h3>\n<p class=\"break-words\" dir=\"auto\" style=\"text-align: justify;\">AI optimizes resource allocation, reduces costs, and accelerates implementation timelines. The live example presented at the session\u2019s outset garnered widespread agreement from attendees. A project that once required 4\u20135 content creators now needs only 2, cutting the budget by half\u2014a significant saving.<\/p>\n<figure id=\"attachment_6200\" aria-describedby=\"caption-attachment-6200\" style=\"width: 1600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6200\" src=\"https:\/\/tesfa.vn\/wp-content\/uploads\/2025\/02\/5-3.jpg\" alt=\"\" width=\"1600\" height=\"1000\" \/><figcaption id=\"caption-attachment-6200\" class=\"wp-caption-text\">Everyone listened attentively to the sharing from the HR-Marketing team<\/figcaption><\/figure>\n<h3 dir=\"auto\" style=\"text-align: justify;\">Limitations of AI<\/h3>\n<p class=\"break-words\" dir=\"auto\" style=\"text-align: justify;\">However, the team emphasized a critical caveat: the quality of AI-generated content hinges on the expertise of the person inputting the prompts. Without knowledge of Marketing or SEO, users risk producing content flagged as spam. Thus, skilled professionals are essential to provide accurate requirements and standards, guiding AI to generate appropriate and effective content.<\/p>\n<figure id=\"attachment_6191\" aria-describedby=\"caption-attachment-6191\" style=\"width: 1600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6191\" src=\"https:\/\/tesfa.vn\/wp-content\/uploads\/2025\/02\/6-3.jpg\" alt=\"\" width=\"1600\" height=\"1000\" \/><figcaption id=\"caption-attachment-6191\" class=\"wp-caption-text\">Analysis of the argument that AI replaces &#8220;Who&#8221;<\/figcaption><\/figure>\n<h2 dir=\"auto\" style=\"text-align: justify;\">Automating Content Writing with AI<\/h2>\n<p class=\"break-words\" dir=\"auto\" style=\"text-align: justify;\">The trend of automation is rapidly advancing, and AI has significantly enhanced the efficiency of these processes. The HR-Marketing team demonstrated how automation combined with AI has been applied to streamline website content writing.<\/p>\n<figure id=\"attachment_6194\" aria-describedby=\"caption-attachment-6194\" style=\"width: 1600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6194\" src=\"https:\/\/tesfa.vn\/wp-content\/uploads\/2025\/02\/9-3.jpg\" alt=\"\" width=\"1600\" height=\"1000\" \/><figcaption id=\"caption-attachment-6194\" class=\"wp-caption-text\">AI-Integrated Automation Applications Optimize Writing Process<\/figcaption><\/figure>\n<h2 dir=\"auto\" style=\"text-align: justify;\">Conclusion<\/h2>\n<p class=\"break-words\" dir=\"auto\" style=\"text-align: justify;\">The session wrapped up with a short game to reinforce the key takeaways. The TESFA team underscored that AI is transforming the world at an unprecedented pace. By understanding its impact and preparing for the changes it brings, we can fully harness the potential of this technology.<\/p>\n<figure id=\"attachment_6195\" aria-describedby=\"caption-attachment-6195\" style=\"width: 1600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6195\" src=\"https:\/\/tesfa.vn\/wp-content\/uploads\/2025\/02\/10-3.jpg\" alt=\"\" width=\"1600\" height=\"1000\" \/><figcaption id=\"caption-attachment-6195\" class=\"wp-caption-text\">The game ends the internal sharing session of the HR-MKT team<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>In the era of digitalization, Artificial Intelligence (AI) has become an inseparable part of daily life and work. A recent internal sharing session by the HR-Marketing team at TESFA provided deep insights into the profound impact of AI on how we create content and engage in multimedia communication. The session also highlighted the opportunities and&#8230;<\/p>\n","protected":false},"author":2,"featured_media":4891,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[191,1],"tags":[],"class_list":["post-4887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc-noi-bo","category-news"],"_links":{"self":[{"href":"https:\/\/tesfa.vn\/en\/wp-json\/wp\/v2\/posts\/4887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tesfa.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tesfa.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tesfa.vn\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tesfa.vn\/en\/wp-json\/wp\/v2\/comments?post=4887"}],"version-history":[{"count":4,"href":"https:\/\/tesfa.vn\/en\/wp-json\/wp\/v2\/posts\/4887\/revisions"}],"predecessor-version":[{"id":4890,"href":"https:\/\/tesfa.vn\/en\/wp-json\/wp\/v2\/posts\/4887\/revisions\/4890"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tesfa.vn\/en\/wp-json\/wp\/v2\/media\/4891"}],"wp:attachment":[{"href":"https:\/\/tesfa.vn\/en\/wp-json\/wp\/v2\/media?parent=4887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tesfa.vn\/en\/wp-json\/wp\/v2\/categories?post=4887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tesfa.vn\/en\/wp-json\/wp\/v2\/tags?post=4887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}